Hannah Serimian, the owner of Boxy Girl, has filed a lawsuit in the Florida Southern District Court against Jay at Play International and its corporate officers for trademark infringement.
The plaintiff alleges that Jay at Play’s Boxy Girls line of dolls is using a similar name of its registered mark without permission or authorization.
The plaintiff reportedly said that its mark was filed in 2011 and the Boxy Girl line of makeup boxes became available in 2015.
The plaintiff reportedly said that there is a similar name use between the names Boxy Girl and Boxy Girls, and Serimian’s other line, Boxy Baby and Jay at Play’s Boxy Babies which is confusing.
The plaintiff alleges that the use of the name has caused lots of damages, unfair competition, and counterfeiting.
The plaintiff alleges that a series of cease and desist letters were sent to the defendant but received no response.
The plaintiff reportedly said that the defendant refuses to stop marketing under the Boxy Girls name but instead the company introduced a doll named Hannah.
The lawsuit seeks money equaling both all profits made as a result of the defendant infringing actions and damages caused by the claims.
“It’s time for big companies with big legal budgets to stop bullying female entrepreneurs. We aren’t going to let Jay at Play rob of us our intellectual property, our years of hard work, and our stellar brand reputation.’’ Serimian reportedly said.
The case is ongoing.
Boxy LLC et al v. Jay at Play International Hong Kong Ltd. et al
| Judge: | William P Dimitrouleas |
| Court: | Florida Southern District Court |
| Case #: | 9:20-cv-80893 |
| Nature of Suit: | Trademark |
| Cause: | Trademark Infringement |
| Case Filed: | June 04, 2020 |
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