According to Reuters, Beyoncé is suing a Texas clothing company called Feyoncé, Inc. for selling shirts, mugs (emblazoned with sayings like “Feyoncé: He put a ring on it”) and other products emblazoned “Feyonce,” which she claims is too close to her own name. Beyoncé alleges that Feyoncé Inc. have ignored her requests to stop the sales of their products, and that Feyoncé, Inc. is causing Beyoncé, Inc. “irreparable harm.”
“Defendants adopted the Feyonce mark to call to mind Beyoncé and her famous song,” the lawsuit reads. “Defendants’ conduct described herein is intentional, fraudulent, malicious, willful and wanton.”
Beyoncé also alleges that one of the defendant, Andre Maurice, has filed two U.S. trademark applications for “Feyonce,” with and without the accent over the “e.”
Beyoncé is seeking undisclosed damages. This suit follows a similar one last year, regarding Etsy mugs emblazoned with “Feyoncé,” which were eventually pulled.
The case is Knowles-Carter et al v. Maurice et al, U.S. District Court, Southern District of New York, No. 16-02532.
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