Atelier Luxury Group, LLC, owner and creator of high-end fashion brand, AMIRI has filed a lawsuit in the U.S. District Court for the Central District of California against Zara USA, Inc. for trademark infringement.
The plaintiff alleges that Zara Combination Skinny Biker jeans launched months back had the same look and feel as the Amiri MX2 design.
The plaintiff reportedly said that the Amiri Brand was launched in 2013 with the sole aim of capturing the punk and grunge culture of the 1980s and 1990s in its streetwear designs.
The plaintiff reportedly said that Zara copied its design down to the pleated leather panel detailing, side zippered thigh pockets, zippered knee closures, and skinny fit washed denim.
“Because Zara’s jeans closely imitate the distinctive MX2 jeans, Zara’s actions create a possibility that the AMIRI MX2 trade dress will no longer serve as a unique identifier of Plaintiff’s jeans to consumers, both in the US and abroad”, Amri reportedly said.
Amiri reportedly said that it has established significant goodwill and reputation from its design and trade dress having that fashion influencers have worn the jeans including rapper Future, actor and singer Kris Wu, and A-Boogie Wit Da Hoodie.
The plaintiff alleges that the infringement has caused lots of damages, unfair competition, confusion and dilution of the design as an indicator of commercial origin.
Amiri seeks to stop and recover damages from defendant for blatantly and unlawfully misappropriating plaintiff’s valuable trade dress rights and a payment of $3 million for damages.
The case is ongoing.
Atelier Luxury Group, LLC v. Zara USA, Inc.
|Judge:||Otis D Wright, II|
|Court:||Central District of California|
|Nature of Suit:||Trademark|
|Case Filed:||Jan 22, 2020|