U.S. News | American Cruise Lines Sues HMS Global Maritime for Trademark Infringement

Image Credit: Nigerian Law Intellectual Property Watch

American Cruise Lines (ACL) has filed a lawsuit in the U.S. District Court for the District of Delaware against HMS Global Maritime and its overnight cruise subsidiary, HMS American Queen Steamboat Company for trademark infringement following the marine management company attempt to expand its trademarks. 

According to the lawsuit, the plaintiff owns trademark registrations and applications for the word “American” in relation to ACL services including ‘American Cruise Lines’ and ‘American River Lines’.

The plaintiff reportedly said that ACL also uses ‘Rollin’ on the River’ in connection with advertising and marketing. 

The plaintiff alleges that HMS is infringing its trademarks by filing to register ‘American Rivers’ and ‘Rollin’ on the River’ trademarks in connection with cruise and passenger transport services with failure to include terms that indicate a position of royalty and deviated from its previous standard.

The plaintiff reportedly said that this isn’t the first time that ACL has attempted to block HMS’ trademark registrations.

The plaintiff alleges that the infringement is most likely to cause confusion, unfair competition, and damages. 

ACL is seeking an injunction against HMS to stop the alleged infringement of its ‘American River’ and ‘Rollin’ on the River’ trademarks, a cancellation of HMS’ ‘Uniquely American River Cruises’ trademark, destruction of infringing promotional materials and damages.

The case is pending.

American Cruise Lines, Inc. v. HMS American Queen Steamboat Company LLC et al

Court:Delaware District Court
Case #: 1:20-cv-00444
Nature of Suit:Trademark
Cause:Trademark Infringement
Case Filed:March 30, 2020
Print Friendly, PDF & Email
About Nathaniel Adebayo 627 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com