The British Broadcasting Corporation has sued a Beijing-based company, iYuba, in the Haidian District People’s Court in Beijing accusing the defendant of infringing on its trademark and demanding compensation of 500,000 yuan (around 79,600 USD).
The British Broadcasting Corporation accuses iYuba, which provides learning materials for English and Japanese-language learners of unfair competition.
According to the lawsuit, BBC alleges that it registered the “BBC” trademark in China in the 1980s, and argues it has the exclusive right to use the trademark on about 60 kinds of products and services, including downloadable video, audio and photo files online.
The suit also claims that iYuba has been using the “BBC” trademark illegally in its promotions without permission which has lead to confusion and public knowledge of supposed collaboration which is false.
BBC’s suit also says it sent numerous cease-and-desist letters to iYuba.
BBC alleges that it has suffered damages, unfair competition and customer confusion and seeks jury with compensation of 500,000 yuan (around 79,600 USD).